Savings & Deals

Budgeting Wisely for the 2025 Holiday Season

Michelle Wang Jul 4, 2026 6 min read

Planning your budget for the 2025 holiday season? Here’s how to make smart spending choices this year.

Holiday expenses have always played a significant role in our financial plans. As the season of giving and festivities approaches, it’s easy for costs to spiral out of control. Unlike the holiday seasons of 2019, this year feels closer to normal, yet uncertainty still looms, making it crucial to strategize your spending for the best value.

“Due to ongoing supply chain issues, shoppers face delays and shortages,” explains a financial expert. To ease your holiday shopping, start creating your gift list early. “International shipping delays can lead to items sitting for days in transit. Retailers often struggle to keep up with demand, which means delays are likely,” they add.

Interestingly, many families are opting for experiences over physical gifts this year. “My husband and I decided to surprise our kids with a family trip instead of more toys,” shares the expert. This shift reflects a broader trend toward valuing shared moments over material possessions, with many people prioritizing saving and travel.

Investing in Gifts

Investments are becoming popular gifts, too. “Many parents are choosing stocks or cryptocurrency for their kids,” the expert mentions. “Our kids often feel overwhelmed by too many toys, so we prefer to invest in their future instead.”

Gifts for a New Normal

Despite the shift in gifting trends, traditional items remain popular on holiday wish lists. “A recent survey indicated that clothing, footwear, and beauty products are among the top sought-after gifts,” says a smart shopping consultant, noting that this trend will likely persist as we return to social activities.

Experience-Based Gifting

As we reacquaint ourselves with the outside world, travel and unique experiences are expected to feature prominently in holiday budgets. “I anticipate more spending on travel this year,” the expert states, also highlighting the growing popularity of gift cards. “With potential delays on physical goods, gift cards could be a lifesaver.”

Shop Early and Ship Direct

With supply chain disruptions and postal delays, uncertainty around deliveries is heightened this year. “Don’t wait until the last minute; you might end up paying extra for shipping or missing out on gifts altogether,” advises a shopping guru. If you find a great deal, act fast; waiting could mean losing out.

To avoid paying for expedited shipping, consider shopping earlier to allow ample time for delivery. “If you realize an item won’t arrive on time, opt for a gift card or a digital gift instead,” suggests the consultant. “You can find customized gift cards available for quick shipping or explore subscription boxes that cater to various interests,” they add.

Additionally, shipping items directly to recipients can save both time and shipping costs. “Always check for gift receipt and wrapping options at checkout to streamline the process,” the expert recommends.

Beware of Sale Traps

A key rule for holiday shopping is not to assume every sale is a bargain. “Monitor a product’s price history to determine its typical low points,” advises the financial expert. This strategy helps you decide whether to purchase now or hold out for a better deal.

Before hitting “add to cart,” always check product reviews. A bargain isn’t truly a deal if the item falls short of expectations. “It’s wiser to invest a bit more in a quality product that meets your needs rather than settling for the cheapest option,” they emphasize.

Always Compare Prices

While Amazon often has competitive prices, it’s a misconception that they always offer the best deals. “In fact, more than half the time, you can find lower prices elsewhere,” says a shopping expert. “Utilize price comparison tools to ensure you’re getting the best value without overspending.”

For online shoppers, installing browser extensions can be beneficial. “I recommend Cently for alerts on coupons and cashback offers, which simplifies the shopping process,” the consultant suggests.

The Lasting Effects of COVID

“We witnessed a notable surge in holiday spending in 2020, with retail sales climbing 8.3%, surpassing predictions,” the expert notes. As the economy stabilizes, another increase is anticipated this year. “Holiday sales are projected to rise by 7-9% compared to last year,” they report.

Amidst the ongoing changes, this holiday season will undoubtedly present challenges. “Expect fewer sales, so it’s essential to utilize every tool available to stick to your budget,” concludes the expert.